good articles on naming

First article discusses lots of considerations during naming process such as:

  • remaining relevant if product or project changes over time
  • where it will live
  • how does it measure in comparison to other competing products
  • should be done in the context of your target audience
  • what does the name communicate

Second article takes you through a couple of steps to get down to a comprehensive list.

Yong Lee: Midterm

Impetus: https://yongleethesis.wordpress.com/2012/09/13/examination-of-impetus/

Mapping precedent: https://yongleethesis.wordpress.com/2012/09/13/precedents-913/

Prototype 01: https://yongleethesis.wordpress.com/2012/09/19/prototype-01/

Prototype 02: https://yongleethesis.wordpress.com/2012/10/12/prototype02/

Design brief 01: https://yongleethesis.wordpress.com/writing-research/design-brief-01/

Design brief 02: https://yongleethesis.wordpress.com/writing-research/design-brief-02/

Elevator pitch: https://yongleethesis.wordpress.com/writing-research/elevator-pitch/

Resources: https://yongleethesis.wordpress.com/bibliography/

Paweena – Midterm deliverables 11.08.12

Writing and Research:

http://everydaythesising.wordpress.com/writing-research/

http://everydaythesising.wordpress.com/category/writing-research/

Studio:

http://thesis2012fall.kakirine.com/?author=6

Prototype 3.0 process:

http://everydaythesising.wordpress.com/2012/11/07/day-069-prototype-3-0/

Prototype 3.0 presentation and feedback:

http://everydaythesising.wordpress.com/2012/11/08/day-070-midterm-presentation/